Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing services. Performance marketing strategy & execution Plan, launch, and optimize multi-channel digital advertising campaigns across four different accounts.Manage Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, LinkedIn Ads, XHS Ads, and other relevant platforms.3. Develop and execute lead generation and e-commerce conversion strategies. Continuously refine targeting through custom audiences, retargeting, and lookalike audiences.Implement A/B testing for creative, ads copies, and landing pages to improve conversion rates.Budget & Performance OptimisationManage and allocate advertising budgets efficiently to maximise ROAS and CPA goals.Use manual and automated bidding strategies to optimise performance.Track key performance indicators (KPIs) such as CTR, CPC, CPM, ROAS, and conversion rates.Provide weekly and monthly reports with performance insights and recommendations.Analytics & TrackingImplement Google Tag Manager (GTM), UTM tracking, and Meta Pixel to ensure accurate campaign data collection.Analyse Google Analytics (GA4) and ad platform dashboards for campaign performance insights.Develop data-driven strategies based on user behaviour and conversion trends.Implement attribution models to measure campaign effectiveness across different touchpoints.Conversion Rate Optimisation (CRO) & Landing Page OptimisationWork with designers and developers to create high-converting landing pages.Implement heat maps, scroll tracking, and session recordings (Hotjar, Clarity, etc.) to analyse user interactions. Test and optimise landing pages for better lead capture and sales conversions.Marketing Automation & AI-Powered OptimisationLeverage AI-powered ad optimisation tools (e.g., Smartly.io, Madgicx, Adzooma).Automate repetitive tasks to improve efficiency in ad management and reporting.Implement retargeting strategies to nurture leads and increase conversion rates.